What to consider before choosing your packaging supplier? In this article, we outline the 6 essential criteria to consider when meeting a potential supplier.
Why is choosing the right packaging supplier an important decision for all businesses? Firstly, because a wise choice can optimize your supply chain. Secondly, because your packaging helps to enhance your customers’ experience. And finally, because it strengthens your brand image.
To navigate this article more easily, here is the table of contents:
- Quality of materials, above all
- Customization and innovation, your asset
- Sustainability and environmental respect, a necessity
- Cost and value for money, making the right choices
- Production capacity and flexibility, responsiveness at all times
- Customer service and support, a relationship of trust
How to choose the right supplier for your packaging?
Quality of materials, above all
The first criterion to consider is obviously the quality of the materials used. Your packaging must of course be robust, but not only that. It must primarily be suited to the specific needs of your product.
For example, the preservation of dry foodstuffs – such as pasta, flour, and even some pet foods – will not be the same as that of wet goods. Whatever product you sell, your packaging supplier must guarantee optimal protection. From packaging to storage to transport, each step must be ensured.
Customization and innovation, your asset
As in many fields, adaptability is an important criterion for your packaging. Your product is unique, and your packaging supplier must be able to offer tailor-made solutions.
That is why a proper packaging must primarily be adapted to your specific needs. To choose your packaging supplier, take the time to assess the degree of possible customization for your packaging.
With teams like those at Semoulin Packaging, you have real expertise in innovation and customization. No matter your design, capture the attention of consumers!
Sustainability and environmental respect, a necessity
Today, it is crucial to choose a supplier committed to sustainable and environmentally friendly practices… and the packaging world is no exception!
Consumers are increasingly sensitive to the ecological impact of the products they buy. That’s why companies like Semoulin Packaging are proud to offer increasingly eco-friendly packaging solutions. For over a century, the Belgium-based company has been working to offer paper-based solutions. The packaging sector needs to provide alternatives to plastic.
Cost and value for money, making the right choices
This is obviously a determining factor in choosing a supplier. The most common mistake when making a choice is to focus on a low price at the expense of value for money.
Because poor-quality packaging will inevitably lead to additional costs. Problems during storage, replacement of defective products, or simply losing long-term customers.
Our advice? Value for money should always prevail over a bargain offer. Because a very cheap material might also be hiding things…
Production capacity and flexibility, responsiveness at all times
Of course, a good supplier must have the capacity to meet your production needs, whether they are regular or occasional. But their flexibility is also crucial, as it is important to adapt to variations in your demand. Indeed, depending on the seasonality of your product, for example, your packaging needs may vary greatly.
It is therefore important to be supported by a structure capable of responding quickly. But also close enough to its clients to offer a modular and tailor-made service.
Customer service and support, a relationship of trust
Although it is the last point we address, it remains essential! Indeed, a company’s customer service is the cornerstone of the relationship you maintain. Never neglect it.
A good supplier must be able to offer responsive and effective support. Before deciding, ask yourself this question: “In case of problems, will we have a quick solution?”. Having a team of salespeople ready to support you at every stage of your project is the guarantee of a successful partnership.
What to remember for your packaging
Choosing the right packaging supplier can make all the difference for your business. By considering all the criteria we have detailed, you will be able to find a supplier that perfectly meets your needs.
And if you don’t want to spend too much energy on your search… Contact the professionals at Semoulin Packaging directly, who excel in each of the highlighted criteria.
By working with us, you benefit not only from high-quality products but also from impeccable service, helping to strengthen your brand image day after day.
